Retail placement · Mexico
Sell your brand in Mexican retail
Getting on shelf in Mexico means the right chains for your category and price, a planogram that works, and sell-through that keeps you there. Azkami places international beauty brands across 5,400+ points of sale — prestige, mass, pharmacy and the proximity channel — as a single partner from import to point of sale.
The channels
Where your brand can live
Sephora, Liverpool, Sanborns, Sears — for premium and K-beauty positioning with brand-led merchandising.
Walmart, HEB, La Comer — volume, national footprint and price-driven categories.
Farmacias del Ahorro, Promoda, DAX — personal care and accessible beauty.
Tiendas 3B and neighborhood retail — reach and frequency beyond the formal chains, over 3,600 stores.
The process
From listing to sell-through
Channel & price strategy
We pick the chains that fit your category, positioning and price — after modeling duties, VAT and each retailer's margin — so the product lands where it can actually sell, not just anywhere.
Buyer negotiation & listing
We negotiate assortment, price, terms and planogram with each chain's buyers, and manage the listing paperwork and logistics into their distribution centers.
Activation & sell-through
We activate at point of sale — merchandising, promoters, in-store visibility — and track sell-out to restock what moves. On shelf isn't the goal; selling through is.
Case studies
Results, not just presence
Sungboon Editor & Dr. Althea placed in Sephora Mexico.
Teen Again to nationwide coverage in 1 year.
Timephoria in over 200 points of sale in 4 months.
FAQ
Selling in Mexican retail
Which retail chains can my brand reach?
Walmart, Liverpool, Sephora, Sanborns, HEB, La Comer, Sears, Farmacias del Ahorro, Promoda, DAX and the proximity channel (Tiendas 3B) — over 5,400 points of sale.
Do you handle trade marketing and sell-through?
Yes. We negotiate assortment, price and planogram with each chain, activate at point of sale, and track sell-out to restock what moves — being on shelf isn't the goal, selling through is.
How fast can a brand enter Mexican retail?
It depends on the chain and category. We placed Korean skincare brands in Sephora Mexico in about 4 months and took a brand to 584 points of sale nationwide in a year.
Ready to get on shelf in Mexico?
Tell us about your brand and we'll come back with a clear route into Mexican retail.