Beauty distribution · Mexico
Bring your beauty brand into Mexican retail.
We take skincare, makeup and personal-care brands from around the world into Mexico's leading points of sale — with the entire operation handled end to end.
Your entry into the Mexican market, without the friction
Importing, regulation, logistics and placement in the right retailers. We run the operation; you grow in one of Latin America's largest beauty markets.
Talk to our team →The brands your customers already want
Get access to a curated portfolio of international beauty brands, with reliable supply, regulatory compliance and in-store commercial support.
Ver versión en español →What we do
One partner for the entire operation
From container to shelf. We handle every link in the chain so your brand reaches — and stays on — Mexican retail shelves.
Importing
Customs, tariffs and international logistics — we act as importer of record, so you don't need a Mexican entity to sell here.
COFEPRIS regulation
Health registration and NOM-141 labeling compliance for cosmetics and personal care, with all documentation in order.
Logistics & warehousing
Storage, inventory control and nationwide distribution with full traceability.
Retail placement
Negotiation and entry into the right chains for your category, price and positioning.
Trade marketing
Point-of-sale activation, display and field promotion so the product moves off the shelf.
Commercial management
Category analysis, sell-out reporting and growth strategy driven by data, not hunches.
Portfolio
Categories we distribute
Beauty and personal care, from niche to mass market.
Portfolio
18 international brands we represent in Mexico
Beauty and personal care from Korea, Europe, Australia and beyond — curated for the Mexican consumer.
How we work
From evaluation to shelf in four steps
Evaluation
We assess your brand, category and fit with the Mexican market and its channels.
Market-entry strategy
We define pricing, target channels, regulation and the launch plan.
Placement
We import, regularize and negotiate entry into the right retailers.
Growth
We activate, measure sell-out and scale your presence at the point of sale.
Why Azkami
The bridge between your brand and the Mexican consumer
We're a beauty-focused team that understands both sides: the standard of an international brand and the reality of retail in Mexico.
Beauty specialists
We don't distribute everything. We live the category and know the buyers.
End-to-end operation
A single point of contact for importing, regulation, logistics and sales.
Retail relationships
Direct access to the buyers at the country's leading chains.
Data-driven decisions
Sell-out reporting and category analysis that guide growth.
Case studies
Results, not just presence
Here's what we've achieved with the brands we represent.
Sungboon Editor and Dr. Althea (Korean skincare) in Sephora Mexico.
Teen Again (Korean skincare) to nationwide coverage in 1 year.
Timephoria in over 200 points of sale in 4 months.
Recognition
The brands we represent, awarded
The work shows on the shelf — and in the industry awards.
Testimonials
What the brands we represent say
International partners growing with us in Mexico.
Azkami has been a strong, long-term partner for BYS for over eight years, growing the brand year after year. Their expertise and deep understanding of the Mexican market, together with their professionalism and genuine approach, have built a relationship based on real trust.
A great partnership is about more than just business. What we appreciate most about Azkami is not only their strong understanding of the Mexican market, but also the trust, sincerity, and warmth they bring to the relationship. We're very glad to have them as our partner in Mexico.
Buscamos socios que aporten mucho más que distribución: conocimiento de mercado, visión comercial y capacidad de construir marca. Azkami representa ese modelo de partnership. Su conocimiento del mercado mexicano, profesionalidad y compromiso con Beardburys Essentials nos permiten desarrollar la marca con ambición, confianza y visión de largo plazo.
We look for partners who bring far more than distribution: market knowledge, commercial vision and the ability to build a brand. Azkami is exactly that partnership — their market knowledge, professionalism and commitment to Beardburys Essentials let us grow with ambition, trust and a long-term vision.
National coverage
Already in Mexico's leading retailers
Our brands sell across the country's most important chains: 5,400+ points of sale nationwide, from premium department stores to the proximity channel.
Frequently asked questions
What brands ask before entering Mexico
Do I need a legal entity in Mexico to sell my brand?
No. Azkami acts as importer of record: we import and answer to the authorities, so you don't need to set up a company in Mexico.
Do you handle COFEPRIS health registration?
Yes. We handle COFEPRIS health registration and NOM-141 labeling compliance for cosmetics and personal-care products.
How long does it take to enter Mexican retail?
It depends on the chain and category. We've placed Korean skincare brands in Sephora Mexico in about 4 months and taken a brand to nationwide coverage in one year.
Which chains can my brand be in?
The country's leading chains: Walmart, Liverpool, Sephora, Sanborns, HEB, La Comer, Sears, Farmacias del Ahorro, Promoda, DAX and the proximity channel (Tiendas 3B) — over 5,400 points of sale.
What categories do you distribute?
Skincare, makeup, hair and body care, men's grooming and K-beauty.
I'm a retailer — how do I carry your brands?
Write to us via the form or at contacto@azkami.mx and we'll share the portfolio available for your chain.
Contact
Let's talk about your brand
Tell us what you need and we'll come back with a concrete proposal.